LGPD

LGPD cookie consent and privacy notice, for small businesses.

The Brazilian General Data Protection Law (LGPD) reaches businesses abroad that serve people in Brazil. With Strict consent logic, on every plan, Privacy Consent shows a consent banner with a reject button to every visitor.

Create your consent banner Generate Privacy Policy
LGPDANPD cookie guide

By law

When the LGPD applies to your business.

The LGPD looks at where people are and where the data comes from, not where your business is registered. A business outside Brazil falls under the LGPD when it serves people in Brazil.

When the LGPD applies to a business, and what the business needs
Your businessWhat you needWhy
Offers goods or services to people in Brazil, from any country Privacy PolicyConsent banner LGPD Article 3 applies wherever the business is based when the processing aims to offer goods or services to people in Brazil, or the data is collected in Brazil.
Uses advertising or profiling cookies on visitors from Brazil Consent banner The cookie guide of the Brazilian data protection authority (ANPD) says legitimate interest rarely fits advertising cookies, and consent fits better.
Uses analytics cookies only for aggregated statistics Privacy Policy The ANPD cookie guide accepts legitimate interest for audience measurement in some contexts: aggregated data, no profiling and no combination with other tracking.
Is a small business under ANPD Resolution 2/2022 Your own process A small business needs no data protection officer (encarregado), but offers people a channel to contact the business, unless the processing is high-risk.

What the LGPD asks, and the TermsFeed product for each part.

The LGPD and the ANPD cookie guide set these rules for a website. TermsFeed products help with 6 of the 7, and the data protection officer stays with your team.

LGPD requirements for a website, with the TermsFeed product for each
What the law asksWhere it comes fromHow TermsFeed helps
Give clear, prominent information about the purpose, the controller, the sharing and the rights of people LGPD, Article 9
  • Privacy Policy Generator
Get consent that is free, informed and unambiguous, for a specific purpose LGPD, Article 5, item XII
  • Privacy Consent
Prove that consent was given LGPD, Article 8, §2
  • Privacy Consent
Let people revoke consent at any time, free and easily LGPD, Article 8, §5
  • Privacy Consent
Show a reject button as visible as accept, with consent cookies off by default ANPD cookie guide (October 2022)
  • Privacy Consent
Appoint a data protection officer (encarregado) and publish the contact details LGPD, Article 41. ANPD Resolution 2/2022 for small businesses
  • Handled by your team
Answer full access requests within 15 days LGPD, Article 19
  • Handled by your team

How Privacy Consent handles visitors from Brazil.

With Strict consent logic, on every plan, TermsFeed Privacy Consent shows the consent banner to every visitor and keeps non-essential vendors off until the visitor agrees.

  • The banner for every visitor

    Strict consent logic, on every plan, shows the banner to every visitor, with every non-essential vendor off.

  • Keep Strict for Brazil

    Standard consent logic, from the Starter plan, gives Brazil the opt-out model. Keep Strict consent logic to show the banner to visitors in Brazil and follow the ANPD guide.

  • Portuguese and 20 more languages

    The consent banner speaks Portuguese among 21 languages, and picks the language of each visitor.

  • A real choice for each visitor

    The consent banner lets each visitor accept, reject or choose by category, with no pre-ticked boxes.

  • Withdraw consent at any time

    The Preferences Center lets each visitor change or withdraw consent at any time.

  • A record of every choice

    Privacy Consent keeps a dated record of every consent choice for a regulator or a client who asks, with CSV export on every plan.

What the laws ask

What privacy laws expect, and how TermsFeed covers it.

The ANPD enforces the LGPD, with sanctions in force since August 1, 2021. The row names the law, when it applies and the part TermsFeed handles.

Consent laws, what is at stake and how Privacy Consent covers each one
Law Applies when What it can cost How TermsFeed covers it
LGPD Brazil A business processes data in Brazil, offers goods or services to people in Brazil, or collects data in Brazil (Article 3). Up to 2% of revenue in Brazil, limited to R$50 million per infraction, besides warnings and bans on processing (Article 52).
  • A Privacy Policy that names your business, the purposes and the recipients of the data
  • Consent banner before tracking starts
  • Consent log of every choice
  • Preferences Center to change or withdraw consent

A summary for orientation, not legal advice.

How Privacy Consent compares.

Free cookie plugins cover the basics, and doing it yourself means adding every script block and consent rule by hand. Privacy Consent keeps the rules for each region current, with a free plan to start.

Free cookie plugins, doing it yourself and TermsFeed Privacy Consent compared
Feature Free cookie plugins Doing it yourselfBanner and scripts coded by hand TermsFeed Privacy Consent
Price Free No fee, only your time Free plan. Paid plans from $9 a month
Blocks scripts until consent Varies Manual Yes, on every plan
Rules by visitor location Rarely Rarely Yes, from the Starter plan
Consent log Varies Rarely Yes, with export on every plan

Privacy Consent plans.

Every plan includes the consent banner, Google Consent Mode v2 and the Preferences Center. Paid plans add rules by visitor location managed by TermsFeed, more banner loads and more domains. On the Free plan, a banner that keeps using up its banner loads pauses until the next month or an upgrade.

Billing period

Switch to yearly to pay less.

Billed once a year.

Free

One small website that needs a consent banner.

$0 / month / year

Start for free
  • Included: 1 domain
  • Included: 15,000 banner loads a month
  • Included: 10 vendors
  • Included: Consent log kept 180 days
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
Standard consent logic starts here

Starter

A business website with visitors from several countries.

$9 / month

$89 / year

Or $89 a year with yearly billing.

About $7.42 a month. Saves $19 a year against monthly billing.

Choose Starter Choose Starter
  • Included: 1 domain
  • Higher than the plan before: 125,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: 25 vendors
  • Higher than the plan before: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Plus
  • Higher than the plan before: 125,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: 25 vendors
  • Higher than the plan before: Consent log kept 730 days (24 months)
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Included: Basic consent analytics

Pro

A growing business with several websites.

$24 / month

$229 / year

Or $229 a year with yearly billing.

About $19.08 a month. Saves $59 a year against monthly billing.

Choose Pro Choose Pro
  • Higher than the plan before: 5 domains
  • Higher than the plan before: 500,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: Unlimited vendors
  • Included: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Plus
  • Higher than the plan before: 5 domains
  • Higher than the plan before: 500,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: Unlimited vendors
  • Included: Full consent analytics

Business

High-traffic websites and businesses with many brands.

$59 / month

$569 / year

Or $569 a year with yearly billing.

About $47.42 a month. Saves $139 a year against monthly billing.

Choose Business Choose Business
  • Higher than the plan before: 25 domains
  • Higher than the plan before: 3,000,000 banner loads a monthThen $0.21 per extra 1,000
  • Included: Unlimited vendors
  • Included: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Included: Full consent analytics
  • Plus
  • Higher than the plan before: 25 domains
  • Higher than the plan before: 3,000,000 banner loads a monthThen $0.21 per extra 1,000
  • Included: Overage 30% lower than Pro

Prices in US dollars (USD). Cancel your subscription anytime.

Helping businesses since 2012 Free plans available Monthly or yearly billing Cancel anytime

Helping businesses since 2012.

Over 1.9 million customers have created a legal agreement with TermsFeed.

It makes creation of a long Terms and Conditions easier by just putting the important details and ticking some boxes.
CEO Information Technology and Services 50-100 Employees G2 ·
Excellent. Very Happy. TermsFeed gave me everything I needed with minimal effort on my part. Their support team is great and able to troubleshoot and make any changes that are needed for your site. Even with email support, Customer Support is very responsive. I have total confidence in using this service and their support.
CEO Information Technology and Services 1-10 Employees Capterra ·
Elegant solution, reasonable cost and fantastic support.
Managing Partner Information Technology and Services 1-10 Employees Capterra ·
Great Service! 10 out of 10 experience with them. Very fast and easy to use system. Very quick turnaround times with customer support and super easy system to use.
CEO Airlines/Aviation 1-10 Employees Capterra ·
Termsfeed is really easy to use. I don't need any legal knowledge to create legal documents. It might be pricey for small companies and startups.
Application Development Analyst Information Technology and Services 50-100 Employees G2 ·
TermsFeed is very easy to use with user-friendly interface. It helps me to draw out the Terms & Conditions along with Privacy Policies for the business and stay in grounds with the regulations and compliance. The cookie content for websites is very easy to manage with TermsFeed. The technical support team is great in assisting the users. A little expensive than the other similar products available in the market. The payment interface should be updated to be more clear to the users.
Java Software Developer Information Technology and Services 50-100 Employees G2 ·
TermsFeed is easy to use and understand. TermsFeed has great customer service and offers many features.
CRA Misc 1-50 Employees G2 ·
Excellent customer support! Fully functional system at low cost. Easy to understand.
Operations Director Design 1-10 Employees Capterra ·

Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.

Frequently asked questions about the LGPD.

Answers to the questions small businesses ask about the LGPD and cookies.

Does the LGPD apply to my business outside Brazil?

The LGPD applies to your business outside Brazil when you offer goods or services to people in Brazil, or collect data in Brazil. Article 3 sets these cases, wherever your business is based or stores the data.

Check the table on this page to see which case fits your business.

Do I need a cookie banner for the LGPD?

What are the LGPD fines?

LGPD fines reach 2% of revenue in Brazil, limited to R$50 million per infraction. The ANPD has applied sanctions since August 1, 2021, and sets fines by its 2023 dosimetry regulation.

Other sanctions include warnings, daily fines, publication of the infraction, and bans on processing (Article 52).

Do I need a data protection officer under the LGPD?

Most businesses need a data protection officer (encarregado) under the LGPD, and small businesses are exempt. Article 41 asks for an encarregado with published contact details.

ANPD Resolution 2/2022 exempts small businesses, which offer a contact channel instead. The exemption does not cover high-risk processing.

Does the TermsFeed Privacy Policy cover the LGPD?

The Privacy Policy Generator has no section that names the LGPD. The policy explains what you collect, why, who receives the data and how to contact you.

Check that the policy names the rights of Article 18 and the contact of your encarregado, as Article 9 asks.

More solutions.

Each solution page lists what a law or a platform asks of your website, and which TermsFeed product covers each part.

GDPR Consent from visitors in the EU before cookies load, with a Privacy Policy and a record of every consent. UK GDPR Consent before cookies under PECR, the 2026 analytics exception, and a Privacy Policy for UK visitors. CCPA+CPRA A Privacy Policy, the Do Not Sell or Share link and Global Privacy Control, for California residents. US state privacy laws Opt-outs, Global Privacy Control and privacy notices for the 19 US states with privacy laws in effect. Canada (PIPEDA and Law 25) PIPEDA consent and Quebec Law 25, with tracking off until Quebec visitors agree. Switzerland (FADP) The FADP privacy notice and the Swiss cookie rules, with opt-in consent for Swiss visitors. COPPA The privacy notice for websites and apps aimed at children under 13, and the 2025 rule changes. Shopify Privacy Consent in your theme, connected to the Shopify Customer Privacy API. WordPress Privacy Consent on any WordPress theme, the WordPress Consent API, and free legal pages with AutoTerms. Wix Privacy Consent in Wix Custom Code, with the Wix cookie banner turned off. Squarespace Privacy Consent in Squarespace Code Injection, and Squarespace Analytics in your Cookies Policy. Webflow Privacy Consent in the Webflow Head code, with embeds that wait for consent. Online stores A Privacy Policy, a Return and Refund Policy and a consent banner for stores that sell online. SaaS Terms and Conditions, a Privacy Policy and a consent banner for software sold by subscription. Mobile apps The Privacy Policy and EULA that the Apple App Store and Google Play ask for. Global Privacy Control The browser opt-out signal 10 US states require, honored by Privacy Consent on every plan. Google Consent Mode v2 Consent signals for Google Ads and Google Analytics 4, sent from Privacy Consent with code from the docs.