Google Consent Mode v2

Google Consent Mode v2, with your consent banner.

Google asks advertisers to send consent signals for visitors in the European Economic Area (EEA). Add your Google tools from their Privacy Consent templates, so personalized ads and remarketing keep working for visitors who accept.

Create your consent banner Read the setup guide
Google Analytics 4Google AdsGoogle Tag Manager

What Google asks, and who handles each part.

Google asks advertisers to collect consent and to pass it on to Google tags. Privacy Consent does both for the Google tools you add from a template.

Google Consent Mode v2 requirements, with the TermsFeed product or code for each
What Google asksWhere it comes fromHow TermsFeed helps
Ask visitors for consent before Google uses cookies for ads or analytics Google EU user consent policy (EEA, UK and Switzerland)
  • Privacy Consent
Send ad_user_data and ad_personalization, with ad_storage and analytics_storage Google consent mode v2 developer guide
  • Privacy Consent
Set every signal to denied before any Google tag runs Google tag platform consent guide
  • Privacy Consent
Update the signals when the visitor chooses Google tag platform consent guide
  • Privacy Consent
Check the signals in Tag Assistant and the Google Ads diagnostics Google Ads Help
  • Handled by your team

By framework

Set up Consent Mode v2 in 3 steps.

Each Google template sets the consent defaults, sends every update and loads the Google tag. Setup takes about 2 minutes per tool.

  1. Pick the Google template

    In your consent banner, open Vendors, choose Add vendor, and pick Google Analytics 4, Google Ads or Google Tag Manager.

  2. Paste your ID

    Paste the Measurement ID, Conversion ID or Container ID. Privacy Consent writes the Google tag and the consent signals.

  3. Remove your own Google code

    Delete the Google tag and any Consent Mode code you added to your website yourself, so Privacy Consent sends the only signals.

Read the setup guide

Which category sets which signal.

Privacy Consent maps each vendor category to the Consent Mode signals. A category the visitor accepts in part counts as denied.

Privacy Consent vendor categories and the Google Consent Mode signals each one sets
Vendor categoryConsent Mode signalsWhat the signals control
Advertising ad_storagead_user_dataad_personalization Advertising cookies, sending user data to Google for ads, and personalized ads.
Marketing personalization_storage Storage for personalization, such as recommendations.
Analytics analytics_storage Analytics cookies, such as the Google Analytics 4 cookies.
Functionality functionality_storage Storage that supports features of the website, such as a language setting.
Essential security_storage Storage for security, granted from the start.

Good to know before you install.

These details decide whether the signals reach Google. Check each one before you go live.

  • Load Privacy Consent directly

    Load Privacy Consent from its own script tag, not through Google Tag Manager. Add Google Tag Manager itself from its template.

  • Advanced Consent Mode

    Google templates load the Google tag for every visitor, which sends cookieless pings while consent is denied and sets cookies only after consent. Check with your legal adviser that this suits the regions you serve.

  • Certified CMPs and AdSense

    Advertisers need no Google-certified consent tool. Publishers on AdSense, Ad Manager or AdMob need a certified tool with IAB TCF, which Privacy Consent is not.

What the laws ask

What consent laws expect, and how Privacy Consent covers it.

Google enforces its EU user consent policy through its products, and the ePrivacy Directive asks for consent before cookies. Each row names the rule, when it applies and the part TermsFeed handles.

Consent laws, what is at stake and how Privacy Consent covers each one
Law Applies when What it can cost How TermsFeed covers it
Google EU user consent policy EEA, UK and Switzerland A website uses Google advertising or measurement tags for users in the EEA, the UK and Switzerland. Not a fine: without consent, personalized ads and remarketing stop for those users.
  • Consent banner before tracking starts
  • Consent signals sent by the Google templates
ePrivacy Directive EU cookie rules A website stores or reads non-essential cookies on the device of a visitor in the EU. Consent comes first (Directive 2002/58/EC, Article 5(3)). Fines set by each EU country.
  • Loads vendor scripts and embeds only after consent

A summary for orientation, not legal advice.

How Privacy Consent compares.

Free cookie plugins cover the basics, and doing it yourself means adding every script block and consent rule by hand. Privacy Consent keeps the rules for each region current, with a free plan to start.

Free cookie plugins, doing it yourself and TermsFeed Privacy Consent compared
Feature Free cookie plugins Doing it yourselfBanner and scripts coded by hand TermsFeed Privacy Consent
Price Free No fee, only your time Free plan. Paid plans from $9 a month
Blocks scripts until consent Varies Manual Yes, on every plan
Rules by visitor location Rarely Rarely Yes, from the Starter plan
Consent log Varies Rarely Yes, with export on every plan
Works on any website Varies Yes Yes

Privacy Consent plans.

Every plan includes the consent banner, Google Consent Mode v2, JavaScript callbacks and the consent log. Paid plans add rules by visitor location managed by TermsFeed and more banner loads.

Billing period

Switch to yearly to pay less.

Billed once a year.

Free

One small website that needs a consent banner.

$0 / month / year

Start for free
  • Included: 1 domain
  • Included: 15,000 banner loads a month
  • Included: 10 vendors
  • Included: Consent log kept 180 days
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
Standard consent logic starts here

Starter

A business website with visitors from several countries.

$9 / month

$89 / year

Or $89 a year with yearly billing.

About $7.42 a month. Saves $19 a year against monthly billing.

Choose Starter Choose Starter
  • Included: 1 domain
  • Higher than the plan before: 125,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: 25 vendors
  • Higher than the plan before: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Plus
  • Higher than the plan before: 125,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: 25 vendors
  • Higher than the plan before: Consent log kept 730 days (24 months)
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Included: Basic consent analytics

Pro

A growing business with several websites.

$24 / month

$229 / year

Or $229 a year with yearly billing.

About $19.08 a month. Saves $59 a year against monthly billing.

Choose Pro Choose Pro
  • Higher than the plan before: 5 domains
  • Higher than the plan before: 500,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: Unlimited vendors
  • Included: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Plus
  • Higher than the plan before: 5 domains
  • Higher than the plan before: 500,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: Unlimited vendors
  • Included: Full consent analytics

Business

High-traffic websites and businesses with many brands.

$59 / month

$569 / year

Or $569 a year with yearly billing.

About $47.42 a month. Saves $139 a year against monthly billing.

Choose Business Choose Business
  • Higher than the plan before: 25 domains
  • Higher than the plan before: 3,000,000 banner loads a monthThen $0.21 per extra 1,000
  • Included: Unlimited vendors
  • Included: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Included: Full consent analytics
  • Plus
  • Higher than the plan before: 25 domains
  • Higher than the plan before: 3,000,000 banner loads a monthThen $0.21 per extra 1,000
  • Included: Overage 30% lower than Pro

Prices in US dollars (USD). Cancel your subscription anytime.

Helping businesses since 2012 Free plans available Monthly or yearly billing Cancel anytime

Helping businesses since 2012.

Over 1.9 million customers have created a legal agreement with TermsFeed.

It makes creation of a long Terms and Conditions easier by just putting the important details and ticking some boxes.
CEO Information Technology and Services 50-100 Employees G2 ·
Excellent. Very Happy. TermsFeed gave me everything I needed with minimal effort on my part. Their support team is great and able to troubleshoot and make any changes that are needed for your site. Even with email support, Customer Support is very responsive. I have total confidence in using this service and their support.
CEO Information Technology and Services 1-10 Employees Capterra ·
Elegant solution, reasonable cost and fantastic support.
Managing Partner Information Technology and Services 1-10 Employees Capterra ·
Great Service! 10 out of 10 experience with them. Very fast and easy to use system. Very quick turnaround times with customer support and super easy system to use.
CEO Airlines/Aviation 1-10 Employees Capterra ·
Termsfeed is really easy to use. I don't need any legal knowledge to create legal documents. It might be pricey for small companies and startups.
Application Development Analyst Information Technology and Services 50-100 Employees G2 ·
TermsFeed is very easy to use with user-friendly interface. It helps me to draw out the Terms & Conditions along with Privacy Policies for the business and stay in grounds with the regulations and compliance. The cookie content for websites is very easy to manage with TermsFeed. The technical support team is great in assisting the users. A little expensive than the other similar products available in the market. The payment interface should be updated to be more clear to the users.
Java Software Developer Information Technology and Services 50-100 Employees G2 ·
TermsFeed is easy to use and understand. TermsFeed has great customer service and offers many features.
CRA Misc 1-50 Employees G2 ·
Excellent customer support! Fully functional system at low cost. Easy to understand.
Operations Director Design 1-10 Employees Capterra ·

Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.

Frequently asked questions about Google Consent Mode v2.

Answers to the questions advertisers and site owners ask about Consent Mode v2.

Do I need Google Consent Mode v2?

Is it basic or advanced Consent Mode?

Is Google Consent Mode the same as a cookie banner?

Do I need a Google-certified CMP?

No, an advertiser needs no Google-certified consent management platform (CMP) for Consent Mode. Google Ads Help says a certified CMP is optional for advertisers.

Publishers who serve personalized ads through AdSense, Ad Manager or AdMob in the EEA, the UK or Switzerland need a Google-certified CMP that supports IAB TCF. Privacy Consent is not certified and produces no TCF string, so it does not fit that case.

Does Consent Mode work with Google Tag Manager?

How do I check that Consent Mode works?

More solutions.

Each solution page lists what a law or a platform asks of your website, and which TermsFeed product covers each part.

GDPR Consent from visitors in the EU before cookies load, with a Privacy Policy and a record of every consent. UK GDPR Consent before cookies under PECR, the 2026 analytics exception, and a Privacy Policy for UK visitors. CCPA+CPRA A Privacy Policy, the Do Not Sell or Share link and Global Privacy Control, for California residents. US state privacy laws Opt-outs, Global Privacy Control and privacy notices for the 19 US states with privacy laws in effect. Canada (PIPEDA and Law 25) PIPEDA consent and Quebec Law 25, with tracking off until Quebec visitors agree. Switzerland (FADP) The FADP privacy notice and the Swiss cookie rules, with opt-in consent for Swiss visitors. LGPD (Brazil) Visitors from Brazil get clear privacy information, a reject button and revocable consent. COPPA The privacy notice for websites and apps aimed at children under 13, and the 2025 rule changes. Shopify Privacy Consent in your theme, connected to the Shopify Customer Privacy API. WordPress Privacy Consent on any WordPress theme, the WordPress Consent API, and free legal pages with AutoTerms. Wix Privacy Consent in Wix Custom Code, with the Wix cookie banner turned off. Squarespace Privacy Consent in Squarespace Code Injection, and Squarespace Analytics in your Cookies Policy. Webflow Privacy Consent in the Webflow Head code, with embeds that wait for consent. Online stores A Privacy Policy, a Return and Refund Policy and a consent banner for stores that sell online. SaaS Terms and Conditions, a Privacy Policy and a consent banner for software sold by subscription. Mobile apps The Privacy Policy and EULA that the Apple App Store and Google Play ask for. Global Privacy Control The browser opt-out signal 10 US states require, honored by Privacy Consent on every plan.