Online stores

Legal pages for your online store.

TermsFeed writes the Privacy Policy, Return and Refund Policy and Terms and Conditions of your store, and Privacy Consent asks EU visitors before tracking loads.

Generate Privacy Policy Generate Return & Refund Policy
Privacy PolicyReturn and Refund PolicyGDPRCCPA+CPRA

By business

What your store needs.

The pages a store needs depend on where its buyers live and which tools it runs. Find your situation in the table, then the page or tool for it.

Situations of an online store, the pages and tools each one needs, and why
Your businessWhat you needWhy
You sell to people in the EU Privacy PolicyReturn and Refund PolicyConsent banner The GDPR asks for privacy information when you collect personal data at checkout (Articles 13 and 14), and EU consumer law gives buyers 14 days to withdraw (Directive 2011/83/EU, Article 9).
You sell to California residents Privacy PolicyOpt-out link CalOPPA asks for a posted Privacy Policy (Cal. Bus. & Prof. Code §22575). A store above the CCPA thresholds adds a Do Not Sell or Share link (Cal. Civ. Code §1798.135).
You run Google Ads or Meta ads Privacy PolicyConsent banner Google asks for consent from users in the EEA, the UK and Switzerland before personalized ads (Google EU user consent policy), and both platforms ask for a Privacy Policy.
You take card payments Privacy Policy Payment providers such as PayPal ask merchants to follow privacy laws, which includes a Privacy Policy.
You sell subscriptions or memberships Terms and Conditions The California automatic renewal law asks for clear renewal terms, consent before the first charge, a yearly reminder and a way to cancel online (Cal. Bus. & Prof. Code §17602).

Legal pages for an online store.

A store that sells to people in the EU or California needs these pages and a consent banner. TermsFeed generates each one from your answers.

Legal pages an online store needs, why, and the TermsFeed product for each
PageWhyHow TermsFeed helps
Privacy Policy The GDPR (Articles 13 and 14), CalOPPA and other privacy laws ask for a Privacy Policy from every store that collects personal data at checkout.
  • Privacy Policy Generator
Return and Refund Policy EU consumer law gives buyers 14 days to withdraw from most online purchases, and the store has to say so before the sale (Directive 2011/83/EU, Articles 6 and 9).
  • Return and Refund Policy Generator
Shipping Policy Google Merchant Center compares the shipping costs and delivery times a store shows with its settings, and the US Federal Trade Commission (FTC) holds a store to the shipping time it states (16 CFR Part 435).
  • Shipping Policy Generator
Terms and Conditions No general law asks for Terms and Conditions. The page sets the rules for orders, payments and liability.
  • Terms and Conditions Generator
Cookies Policy The ePrivacy Directive asks for clear information about the cookies a website stores (Article 5(3)).
  • Cookies Policy Generator
Consent banner The ePrivacy Directive asks for consent before non-essential cookies for visitors in the EU (Article 5(3)).
  • Privacy Consent

Good to know for online stores.

A few details decide how well the legal pages of a store work for buyers. Check each one before you go live.

  • Links before checkout

    Link the Privacy Policy, the Return and Refund Policy and the Terms and Conditions in the footer and on the checkout page, so buyers see them before they pay.

  • Any store platform

    Privacy Consent runs on Shopify, WooCommerce, Wix, Squarespace and any store where you add a script. Each platform page gives the steps.

  • Updates when laws change

    A one-time policy gets 12 months of free updates, and an Agreements & Policies plan keeps every policy up to date for as long as you subscribe.

How Privacy Consent compares.

Free cookie plugins cover the basics, and doing it yourself means adding every script block and consent rule by hand. Privacy Consent keeps the rules for each region current, with a free plan to start.

Free cookie plugins, doing it yourself and TermsFeed Privacy Consent compared
Feature Free cookie plugins Doing it yourselfBanner and scripts coded by hand TermsFeed Privacy Consent
Price Free No fee, only your time Free plan. Paid plans from $9 a month
Blocks scripts until consent Varies Manual Yes, on every plan
Rules by visitor location Rarely Rarely Yes, from the Starter plan
Consent log Varies Rarely Yes, with export on every plan
Works on any website Varies Yes Yes

Privacy Consent plans.

Every plan includes the consent banner, Google Consent Mode v2 and the Preferences Center. Paid plans add rules by visitor location managed by TermsFeed, more banner loads and more domains. On the Free plan, a banner that keeps using up its banner loads pauses until the next month or an upgrade.

Billing period

Switch to yearly to pay less.

Billed once a year.

Free

One small website that needs a consent banner.

$0 / month / year

Start for free
  • Included: 1 domain
  • Included: 15,000 banner loads a month
  • Included: 10 vendors
  • Included: Consent log kept 180 days
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
Standard consent logic starts here

Starter

A business website with visitors from several countries.

$9 / month

$89 / year

Or $89 a year with yearly billing.

About $7.42 a month. Saves $19 a year against monthly billing.

Choose Starter Choose Starter
  • Included: 1 domain
  • Higher than the plan before: 125,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: 25 vendors
  • Higher than the plan before: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Plus
  • Higher than the plan before: 125,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: 25 vendors
  • Higher than the plan before: Consent log kept 730 days (24 months)
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Included: Basic consent analytics

Pro

A growing business with several websites.

$24 / month

$229 / year

Or $229 a year with yearly billing.

About $19.08 a month. Saves $59 a year against monthly billing.

Choose Pro Choose Pro
  • Higher than the plan before: 5 domains
  • Higher than the plan before: 500,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: Unlimited vendors
  • Included: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Plus
  • Higher than the plan before: 5 domains
  • Higher than the plan before: 500,000 banner loads a monthThen $0.30 per extra 1,000
  • Higher than the plan before: Unlimited vendors
  • Included: Full consent analytics

Business

High-traffic websites and businesses with many brands.

$59 / month

$569 / year

Or $569 a year with yearly billing.

About $47.42 a month. Saves $139 a year against monthly billing.

Choose Business Choose Business
  • Higher than the plan before: 25 domains
  • Higher than the plan before: 3,000,000 banner loads a monthThen $0.21 per extra 1,000
  • Included: Unlimited vendors
  • Included: Consent log kept 730 days (24 months)
  • Included: Ongoing regulation monitoring
  • Included: Strict consent logic: the consent banner asks every visitor
  • Included: Google Consent Mode v2 and Microsoft Consent Mode
  • Included: Global Privacy Control (GPC)
  • Included: Preferences Center
  • Included: Consent log export
  • Included: JavaScript callbacks when a visitor accepts or declines
  • Included: Standard consent logic: banner rules by visitor location
  • Included: Geolocation rules managed by TermsFeed
  • Included: Multi-language banner
  • Included: Custom banner colors beyond the light and dark palettes
  • Included: Remove TermsFeed branding
  • Included: Full consent analytics
  • Plus
  • Higher than the plan before: 25 domains
  • Higher than the plan before: 3,000,000 banner loads a monthThen $0.21 per extra 1,000
  • Included: Overage 30% lower than Pro

Prices in US dollars (USD). Cancel your subscription anytime.

Helping businesses since 2012 Free plans available Monthly or yearly billing Cancel anytime

Helping businesses since 2012.

Over 1.9 million customers have created a legal agreement with TermsFeed.

It makes creation of a long Terms and Conditions easier by just putting the important details and ticking some boxes.
CEO Information Technology and Services 50-100 Employees G2 ·
Excellent. Very Happy. TermsFeed gave me everything I needed with minimal effort on my part. Their support team is great and able to troubleshoot and make any changes that are needed for your site. Even with email support, Customer Support is very responsive. I have total confidence in using this service and their support.
CEO Information Technology and Services 1-10 Employees Capterra ·
Elegant solution, reasonable cost and fantastic support.
Managing Partner Information Technology and Services 1-10 Employees Capterra ·
Great Service! 10 out of 10 experience with them. Very fast and easy to use system. Very quick turnaround times with customer support and super easy system to use.
CEO Airlines/Aviation 1-10 Employees Capterra ·
Termsfeed is really easy to use. I don't need any legal knowledge to create legal documents. It might be pricey for small companies and startups.
Application Development Analyst Information Technology and Services 50-100 Employees G2 ·
TermsFeed is very easy to use with user-friendly interface. It helps me to draw out the Terms & Conditions along with Privacy Policies for the business and stay in grounds with the regulations and compliance. The cookie content for websites is very easy to manage with TermsFeed. The technical support team is great in assisting the users. A little expensive than the other similar products available in the market. The payment interface should be updated to be more clear to the users.
Java Software Developer Information Technology and Services 50-100 Employees G2 ·
TermsFeed is easy to use and understand. TermsFeed has great customer service and offers many features.
CRA Misc 1-50 Employees G2 ·
Excellent customer support! Fully functional system at low cost. Easy to understand.
Operations Director Design 1-10 Employees Capterra ·

Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.

Frequently asked questions about online stores.

Answers to the questions store owners ask about legal pages and cookie consent.

Do I need a Return and Refund Policy for my online store?

Yes, you need a Return and Refund Policy when you sell to people in the EU, and it helps everywhere else. EU consumer law gives buyers 14 days to withdraw from most online purchases (Directive 2011/83/EU, Article 9). The store tells buyers about that right before the sale (Article 6). A written policy answers the return questions buyers ask before they order.

Generate your policy with the Return and Refund Policy Generator and link it from your checkout page.

Do I need a Privacy Policy for my online store?

Yes, you need a Privacy Policy for your online store. Every store collects personal data at checkout: names, addresses and email addresses. The GDPR asks for privacy information when you sell to people in the EU (Articles 13 and 14). CalOPPA asks for a posted Privacy Policy when your store collects personal information from California residents.

Generate your Privacy Policy with the Privacy Policy Generator and link it in the footer of your store.

Do I need a cookie consent banner for my online store?

Do I need Terms and Conditions for my online store?

No general law asks for Terms and Conditions, and most stores publish them anyway. The page sets the rules for orders, payments and delivery. It limits the liability of your business, and it gives you a written reference when a dispute with a buyer starts.

Generate the page with the Terms and Conditions Generator.

More solutions.

Each solution page lists what a law or a platform asks of your website, and which TermsFeed product covers each part.

GDPR Consent from visitors in the EU before cookies load, with a Privacy Policy and a record of every consent. UK GDPR Consent before cookies under PECR, the 2026 analytics exception, and a Privacy Policy for UK visitors. CCPA+CPRA A Privacy Policy, the Do Not Sell or Share link and Global Privacy Control, for California residents. US state privacy laws Opt-outs, Global Privacy Control and privacy notices for the 19 US states with privacy laws in effect. Canada (PIPEDA and Law 25) PIPEDA consent and Quebec Law 25, with tracking off until Quebec visitors agree. Switzerland (FADP) The FADP privacy notice and the Swiss cookie rules, with opt-in consent for Swiss visitors. LGPD (Brazil) Visitors from Brazil get clear privacy information, a reject button and revocable consent. COPPA The privacy notice for websites and apps aimed at children under 13, and the 2025 rule changes. Shopify Privacy Consent in your theme, connected to the Shopify Customer Privacy API. WordPress Privacy Consent on any WordPress theme, the WordPress Consent API, and free legal pages with AutoTerms. Wix Privacy Consent in Wix Custom Code, with the Wix cookie banner turned off. Squarespace Privacy Consent in Squarespace Code Injection, and Squarespace Analytics in your Cookies Policy. Webflow Privacy Consent in the Webflow Head code, with embeds that wait for consent. SaaS Terms and Conditions, a Privacy Policy and a consent banner for software sold by subscription. Mobile apps The Privacy Policy and EULA that the Apple App Store and Google Play ask for. Global Privacy Control The browser opt-out signal 10 US states require, honored by Privacy Consent on every plan. Google Consent Mode v2 Consent signals for Google Ads and Google Analytics 4, sent from Privacy Consent with code from the docs.