Free tool

Free Email Footer Generator for CAN-SPAM, CASL and GDPR

The generator writes the email footer the US CAN-SPAM Act, the Canadian anti-spam law (CASL) and EU and UK rules ask for, ready to paste into your email platform.

Build your email footer Generate Privacy Policy
  • Footer HTML
  • Plain text footer
  • One-click unsubscribe headers
  • Company details for Germany

Build your email footer.

Complete 3 steps and copy the results in step 4.

Tell us about the sender

A street address, a P.O. box or a registered private mailbox where you receive mail.

Choose where your recipients are

Recipients

Describe your emails

Email type
Why recipients get your emails

A link, or the merge tag of your email platform, such as *|UNSUB|* in Mailchimp.

Email

How the footer looks under the content of your email.

Copy your email footer

Review the footer before you use it. The text follows your answers above.

Enter your business name and select at least 1 place where your recipients are to see your footer.

The generator writes text from your answers, the US CAN-SPAM Act, CASL, the EU and UK rules on marketing emails and the Gmail and Yahoo sender requirements. It isn't legal advice. Review the footer before you use it, and check the consent rules for the countries you send to.

Where to add your email footer.

The footer goes at the end of every email you send. Add it once, in the place your email platform reuses for each email.

  1. The email template. Paste the footer HTML into the footer block or the HTML template of your email platform (Mailchimp, Klaviyo, Brevo), so no campaign goes out without it.

  2. The plain text version. Paste the plain text footer into the text version of your template.

  3. The unsubscribe link. Use the merge tag of your email platform, so each recipient gets a personal link that works without a log-in.

  4. The sending settings. Turn on the one-click unsubscribe headers when you send in bulk, and set up SPF, DKIM and DMARC for your domain.

  5. Order and account emails. Add the footer to the emails your store or app sends too, with your contact details and, in Canada, the unsubscribe link.

  6. Your website. Publish a Privacy Policy that names your email platform, and in Germany or Austria an Impressum with the same company details.

The laws

What the laws ask.

Each row names a law or a mailbox provider rule, when it applies, and what your footer needs.

Laws and mailbox provider rules for email footers, when each applies, and what it asks
Law or rule When it applies What it asks
Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM), US Commercial emails, business-to-business emails included. Order and account emails are exempt from most of it. A valid postal address, a clear way to opt out that works for at least 30 days after sending, opt-outs processed within 10 business days, and an honest sender and subject line.
Canadian anti-spam law (CASL), section 6 Commercial electronic messages sent to or from Canada. Consent, the name and mailing address of the sender with a phone number, email or website, and an unsubscribe link that works for 60 days and is processed within 10 business days.
EU ePrivacy Directive (2002/58/EC), Article 13 Marketing emails to people in the EU. Consent or an existing customer relationship, an opt-out in every email, a sender identity that isn't hidden, and a valid address for opt-out requests.
UK Privacy and Electronic Communications Regulations (PECR), regulations 22 and 23 Marketing emails to people in the UK. Consent or an existing customer relationship, the identity of the sender, and a valid address for opt-out requests.
German Commercial Code (HGB) § 37a and GmbH Act § 35a; Austrian Commercial Code (UGB) § 14 A company registered in Germany or Austria sends business emails. The company name, legal form, registered office, register court and number, and for a GmbH every managing director.
Gmail and Yahoo sender requirements You send more than 5,000 emails a day to Gmail or Yahoo addresses. One-click unsubscribe headers (RFC 8058), unsubscribes processed within 2 days, SPF, DKIM and DMARC for your domain, and a low spam rate.

Privacy Policy Generator

Your Privacy Policy names your email platform.

The TermsFeed Privacy Policy Generator adds an Email Marketing section with your email platform (Mailchimp, AWeber, Constant Contact, GetResponse or your own) and how people unsubscribe.

Generate Privacy Policy

Frequently asked questions.

Answers to common questions about email footers and anti-spam laws.

What should an email footer include?

Do I need a postal address in my email footer?

Do order and account emails need an unsubscribe link?

What is one-click unsubscribe?

One-click unsubscribe is an unsubscribe button that email apps show next to the sender name, set up with 2 email headers (RFC 8058). Gmail and Yahoo ask for it from senders of more than 5,000 emails a day.

Most email platforms add the headers for you. Copy them from step 4 when you send through your own server.

How fast do I have to process an unsubscribe?

You have to process an unsubscribe within 10 business days under the US CAN-SPAM Act and the Canadian anti-spam law (CASL). Gmail and Yahoo ask bulk senders to process one-click unsubscribes within 2 days.

Most email platforms process them right away.

Is the Email Footer Generator free?