Free tool

Free Affiliate Disclosure Generator for blogs, videos and social posts

The generator writes the disclosures the Federal Trade Commission (FTC) asks for when you earn from links, free products or sponsorships, ready to paste into your posts, videos and captions.

Build your disclosures Generate Disclaimer
  • Blog disclosures
  • Video and social captions
  • Disclosure page
  • Amazon Associates statement

Build your affiliate disclosures.

Complete 3 steps and copy the results in step 4.

Tell us who you are

The page where you publish the disclosure page from step 4, for example https://example.com/disclosure.

Write the disclosures as

Choose your connections with brands

Connections

Select each connection your readers or viewers don't expect. The FTC calls them material connections.

Choose where you post

Channels
Preview

How the disclosure looks on your first channel: a blog post, a social post or a video.

Copy your disclosures

Review every text before you publish it. The text follows your answers above.

Enter your site or brand name and select at least 1 connection to see your disclosures.

The generator writes text from your answers, the FTC Endorsement Guides and the rules of the main affiliate programs. It isn't legal advice. Review every text before you use it, and check the terms of each affiliate program you join.

Where to add your disclosures.

The FTC asks for disclosures that are hard to miss and easy to understand. Put each one where people see it before they click, buy or keep watching.

  1. Before the first link. Put the disclosure at the top of each blog post, above the first affiliate link. A disclosure in the footer or on a separate page alone is easy to miss.

  2. In the video itself. Say the disclosure at the start and show it on the screen. A line in the description alone isn't enough, and long videos and livestreams repeat it.

  3. At the start of the caption. Put #ad or the disclosure first, so it shows before the "more" link. In stories, put it on the image or video.

  4. Before the ad read. In a podcast, say the disclosure before the sponsored segment or the recommendation.

  5. Above the first link of each email. Newsletters with affiliate links or sponsors carry the disclosure at the top.

  6. On a disclosure page. Publish the disclosure page and link it in your footer. It adds detail, and the disclosures next to your content stay.

The rules

What the rules ask.

Each row names a rule, when it applies, and what it asks you to disclose.

Rules that ask for affiliate and endorsement disclosures, when each rule applies, and what it asks
Rule When it applies What it asks
FTC Endorsement Guides (16 CFR Part 255) You have a connection with a brand that your audience doesn't expect: a commission, a payment, a free product, a job or a family tie. Disclose the connection clearly and conspicuously: hard to miss, easy to understand, and close to the endorsement. In a video, the disclosure goes in the video itself.
FTC Rule on Consumer Reviews and Testimonials (16 CFR Part 465) A business writes, buys or shows reviews and testimonials. In force from October 21, 2024. No fake or bought reviews, no reviews by staff without a disclosure of the connection, and no suppression of honest negative reviews. The FTC seeks civil penalties for each violation.
Amazon Associates Program Operating Agreement You earn commissions from Amazon links. State on your site: As an Amazon Associate I earn from qualifying purchases.
EU Unfair Commercial Practices Directive (2005/29/EC), Article 7(2) You promote products to consumers in the EU. Make the commercial intent of a post clear when the context doesn't. Hidden advertising is a misleading omission.
UK CAP Code, rule 2.1 You post ads to consumers in the UK, including paid posts and affiliate content. Make ads obviously identifiable as ads. The Advertising Standards Authority (ASA) asks for a label such as Ad at the start.

Disclaimer Generator

Your website needs a full Disclaimer.

The TermsFeed Disclaimer Generator writes a Disclaimer with sections for affiliate links and programs, paid reviews and ads, and the medical or fitness information you publish.

Generate Disclaimer

Frequently asked questions.

Answers to common questions about affiliate and endorsement disclosures.

What is an affiliate disclosure?

An affiliate disclosure is a notice that tells your audience you earn money or other benefits from the products you recommend. It covers commissions from links, free products, paid posts and other connections with brands.

It sits next to the recommendation, such as at the top of a blog post or at the start of a video, and a disclosure page adds the detail.

Do I need an affiliate disclosure?

Yes, you need an affiliate disclosure when you earn from the products you recommend.

  • The FTC Endorsement Guides ask you to disclose every connection with a brand that your audience doesn't expect.
  • Amazon Associates and other affiliate programs ask for a disclosure in their terms, and they close accounts that skip it.
  • EU and UK consumer rules treat hidden advertising as misleading.

Build the disclosures for each channel with the generator above.

Where do I put my affiliate disclosure?

Put your affiliate disclosure next to the recommendation, where people see it before they click or buy. On a blog, that's the top of the post, above the first link. In a video, say it and show it on the screen. On social media, start the caption with it.

A disclosure page in your footer adds detail, and the disclosures next to your content stay.

Which hashtags work as a disclosure?

Clear words such as #ad, #sponsored and Paid partnership work as a disclosure. The FTC says people don't understand short or vague tags such as #sp, #spon or #collab, and a disclosure hidden among other hashtags is easy to miss.

Put the tag at the start of the caption, and turn on the paid partnership label of the platform when a brand pays you.

Do I need to disclose free products?

Yes, you need to disclose free products you review or recommend.

  • The FTC treats a free product as a material connection, like a payment.
  • Your audience trusts a review less when they find out about the gift later.
  • Brands that send free products often ask for a disclosure in their terms.

Select free products in step 2 of the generator to add them to your disclosures.

Is the Affiliate Disclosure Generator free?

Yes, the Affiliate Disclosure Generator is free.

  • The generator needs no account.
  • The generator has no limit on how many disclosures you create.

Build your disclosures with the generator above.